The Cleveland Indians' home since 1994, and one of the last holdouts from corporate greed has succumbed to pressure and will be from here on out known as...
Awful.
A news conference is scheduled for 11:30am today. Looks like The House of Gordon scoops again.
Can't wait to catch Opening Day in a few months at "The Prog". Yuck.
Indians to rename ballpark Progressive Field
January 11, 2008
CLEVELAND (AP) -- Jacobs Field will be renamed Progressive Field under terms of an agreement between the Cleveland Indians and the auto insurance company.The downtown ballpark, known as Jacobs Field since it opened in 1994, will be rebranded for the 2008 season, the Indians said Friday. The change was first reported by The (Cleveland) Plain Dealer on its Web site Thursday night. Indians president Paul Dolan scheduled a news conference for Friday morning to release details about the name change.
Progressive Corp., based in the Cleveland suburb of Mayfield Village, is the nation's third biggest auto insurer, ranking behind State Farm and Allstate.
Former team owner Richard E. Jacobs had held the ballpark's naming rights, but his contract expired at the end of the 2006 season, and the club hired sports marketing firm IMG to find a new naming rights partner.
1 comment:
You know...the Arena where the Cavs play is The Gund...the baseball field where the Tribe plays is The Jake...the Browns play in Cleveland Stadium. The marketing hipsters can sell whatever rights they want....doesn't hold any meaning for me.
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